Facebook Portal’s Service Seize by Users Privacy Concerns

“It seems like even Social Giant representatives do not recognize the real danger of their targeting ad campaign.”

Past week, when Facebook announced its new feature with the name of Portal, many privacy experts had seen its launch surrounded by some major users privacy concerns.

The recent news regarding Facebook, where around 50 million’s users accounts got hacked, due to a glitch in “View As” feature, leads to raising concerns about Portals privacy concerns.

On Tuesday, before the official launch of Portal, the user’s privacy concerns are already knocking the doors. The primary problem is due to the Facebook mechanism for collecting users data for ad campaigns.

Facebook's Portal device

During the concept launch of Portal, the person behind this new feature “Kurt Wagner” stated, “No data collected through Portal — even call log data or app usage data, like the fact that you listened to Spotify — will be used to target users with ads on Facebook.”

However, the Facebook officials stated something different from Kurt Wagner statement “Portal doesn’t have ads, but data about whom you call and data about which apps you use on Portal can be used to target you with ads on other Facebook-owned properties.”

Furthermore, according to the Facebook’ spokesperson “Portal voice calling is built on the Messenger infrastructure, so when you make a video call on Portal, we collect the same types of information (i.e., usage data such as length of calls, the frequency of calls) that we collect on other Messenger-enabled devices. We may use this information to inform the ads we show you across our platforms. Other general usage data, such as aggregate usage of apps, etc., may also feed into the information that we use to serve ads.”

The end regarding Portal’s privacy concerns is getting bewildering due to the model is used by this new calling feature. Even though by restricting ads and other marketing tools, there is still a certain amount of data will collect by this Portal service due to its private design, that favors Facebook unintentionally and beyond the understanding of users mind.

Moreover, since this new Portal service is using the same model of the Facebook messenger, this might be true that Portal team didn’t know that users call data can be used for target ads too.

All of the above detail, now you might take deeper concern whether you should order Portal or not.


Salman Ahmed's Biography

Salman Ahmed Siddiqui is a passionate writer who loves to write about online privacy, crypto economy and trending technological developments. He loves to provide effective tips and guideline related to rising cyber challenges. When he is not writing, Salman watches Manchester United play and demonstrates his love for football with his mad FIFA skills.

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